Rhetoric is concerned with communication and critical analysis and with how it is possible to target communication in practice. But Rhetoric also adopts a critical approach, providing tools to critically analyse and assess different forms of, for example, argumentation, political communication, journalism, and the presentation of knowledge, opinions and values, etc.
The academic basis of Rhetoric is the Greek and Roman rhetoric as well as modern rhetorical theories, covering academic areas such as linguistics, aesthetics, social sciences, media theory, media history, cultural history, cultural criticism and moral philosophy.
The programme’s researchers are involved in a wide range of activities within classical and modern rhetoric as well as related academic fields such as aesthetics and media studies. The programmes also have firm attachment to the labour market in the form of professional Master's degree programmes and courses in management.