Aarhus Universitets segl

Rikke Kjems Mølhave

What is your workplace and job title?

Arla Foods, Associate Consumer Scientist.
 

What are two or three examples of daily tasks?

  • Recruiting and maintaining consumer panel in online database.
  • Conducting research about consumer behaviour by looking at decision making processes, expectations and interactions with products and brands in order to draw insights to inform product development and business decision making.


What are the two or three main things you got from Cognitive Science?

Cognitive Science has given me a comprehensive understanding of the mind, its processes, and the interplay between cognitive, perception and human behaviour. I guess one of the strongest qualifications is the interdisciplinarity the program works with. It has given me the skills of being able to be a crucial part of the whole journey in a research project. From the very beginning of defining and set up hypotheses to collecting data, the statistical analysis and communicating results.
The wide variety of knowledge together with working experience during an internship at LEGO Education, the Cognitive Science program has given me a exiting profile for many different kinds of employees.