I am Assistant Professor of Cultural and Creative Industries at Aarhus University. My research focuses on creative labour, media industries, and cultural production, with a particular interest in how generative AI is transforming work, creativity, and value creation across the cultural and creative industries.
My work combines production studies, media industry research, and cultural analysis to examine contemporary developments in video games, film and television, music, and cultural events. Recent projects investigate labour conditions in the creative industries, sustainability in cultural production, and the implications of AI for authorship, professional identities, and creative work.
I teach and coordinate core courses in Cultural and Creative Industries and am committed to connecting research, teaching, and industry engagement. Through research networks and collaborative projects, I contribute to developing new knowledge about the future of cultural production and the creative industries.
