Assistant Professor in Strategic Business Communications, focusing on responsible marketing communications, intercultural marketing, consumer well-being and equality, diversity & inclusion. Award-winning creative director and marketing manager turned academic to advance understanding of the social role of marketing in contemporary society

Marketing Communications; Communication Theory and Practice; Digital Communication; Change Communications; and Postgraduate Thesis advisor for Responsible Marketing and Consumer Diversity masters students.

Multicultural Marketplaces Network - international marketing academic and practitioner network discovering experiences of consumer and organisations in multicultural societies. https://multicultural-marketplaces.net/

Interdisciplinary collaboration with Anne Peschel (COBE - Cognition and Behaviour Lab, Aarhus BSS) and Shauna Keaney (Birmingham City University, UK) on consumers with disabilities' experiences with metaverse marketplaces.