Bjarki Valtysson. Platformisation of Museums

Bjarki Valtysson 

Platformisation of Museums
 

In this talk, Bjarki Valtysson will talk about his new book The Platformisation of Museums, which will be published by Palgrave Macmillan later this year. This open access book critically engages with the influence digital platforms and platformisation have on museums’ practice and politics. Museums increasingly communicate and conserve via digital media (digital collections, podcasts, websites, etc.) and digital platforms (TikTok, Instagram, Wikipedia, etc.). Consequently, the power to preserve and represent is fashioned by platforms and platform providers such as Meta, Alphabet/Google, X and ByteDance. The book investigates the opportunities and challenges that museums face when using digital platforms, asks critical questions regarding the museum’s role in a field of cultural production, preservation and dissemination that is increasingly affected by AI driven content curation, and the logics of platforms such as TikTok, Instagram and YouTube. To do so, it collects and analyses a unique set of empirical material from renowned European museums to draw out insights on the pros and cons of museum communication on digital media and digital platforms. 

Bjarki Valtysson is Professor of Digital Culture at the Department of Arts and Cultural Studies at the University of Copenhagen, Denmark. His research interests include digital cultures, digital platforms, AI, cultural institutions, cultural production and cultural policy. Valtysson is currently leading the DFF2 research project Follow Me: The Influence of Danish Digital Media Creators, and co-editing the anthology Nordic Creators: The Conditions of Digital Platform Production in the Nordic Welfare State, to be published by Nordicom in 2027.

Æstetisk Seminar er tilrettelagt af Birgitte Stougaard Pedersen og Mads Anders Baggesgaard, Institut for Kommunikation og Kultur, Aarhus Universitet.

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