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Cultural research unit

Research group for innovative research in social and business related aspects of internationalisation and globalisation

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Publications

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Nielsen, M. (2011). Kommunikationstypologien des Handlungsbereichs Wirtschaft. In S. Habscheid (Ed.), Textsorten, Handlungsmuster, Oberflächen: Linguistische Typologien der Kommunikation (pp. 491-508). De Gruyter. http://www.statsbiblioteket.dk/au/showrecord.jsp?record_id=sb_5486994
Jacobsen, U. C. (2011). Sketching Knowledge Asymmetries. Abstract from Encompassing Knowledge Asymmetries, Århus, Denmark.
Nielsen, M. (2011). The Adaptation Task between Copywriter and Advertising Campaign Manager: Re-conceptualizing Levels of Abstraction in Intercultural Integrated Marketing Communication. In C. M. Genest (Ed.), Proceedings. Conference on Corporate Communication 2011, June 7-10, 2011, Baruch College, New York (NY) (pp. 548-558). Corporate Commmunication International at Baruch College/CUNY.
Jacobsen, U. C. (2010). A world of knowledge asymmetries: The professional communication of Swazi cultural identity. Paper presented at Language Use and Cultural Identity Workshop, Helsinki. FI, Finland.