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Cultural research unit

Research group for innovative research in social and business related aspects of internationalisation and globalisation

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Jacobsen, U. C. (2015). Valérie Carayol & Alex Frame (Eds.), 2012, Communication and PR from a Cross-Cultural Standpoint: Practical and Methodological Issues, Peter Lang. Corporate Communications: an international journal, 20(1), 111-114. https://doi.org/10.1108/CCIJ-04-2013-0022
Jacobsen, U. C. (2014). Knowledge Asymmetries in Action. HERMES - Journal of Language and Communication in Business, 53, 57-71. http://download2.hermes.asb.dk/archive/download/Hermes-53-5-jacobsen.pdf
Nielsen, M. (2013). Kampagnenadaption vs. Textadaption: Abstraktionsebenen der Integrierten Marketingkommunikation. In C. Schmidt, A. Dimants, J. Lehtonen & M. Nielsen (Eds.), Kulturspezifik in der europäischen Wirtschaftskommunikation (pp. 13-31). Springer VS. http://www.statsbiblioteket.dk/au/showrecord.jsp?record_id=sb_6040274
Schmidt, C. M., Dimants, A., Lehtonen, J. & Nielsen, M. (Eds.) (2013). Kulturspezifik in der europäischen Wirtschaftskommunikation. Springer. Europäische Kulturen in der Wirtschaftskommunikation No. 22
Jacobsen, U. C. (2013). Messianic moments in communicating sustainability. In M. Nielsen, I. Rittenhofer, M. G. Ditlevesen, S. E. Andersen & I. Pollach (Eds.), Nachhaltigkeit in der Wirtschaftskommunikation (pp. 93-107). Springer VS.

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