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Publications

Below you will the latest publications from the individual research group members.

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Nielsen, M. (2003). On the Translation of Advertising Texts - Some Aspects of Attracting Attention. In The Third Riga Symposium on Pragmatic Aspects of Translation. Proceedings. (pp. 116-125). University of Latvia/Aarhus School of Business.
Nielsen, M. (2002). Pkw-Anzeigen als Kulturanzeiger: eine Relativierung bestehender deutscher und dänischer nationalkultureller Stereotype. In Christopher M. Schmidt (Hrsg.) (Ed.), Wirtschaftsalltag und Interkulturalität. Fachkommunikation als interdisziplinäre Herausforderung (pp. s. 65-79). Stollfuß Medien.
Nielsen, M. (2001). The company brochure as a genre: Towards a textogram based on Danish and German brewery brochures. HERMES - Journal of Language and Communication in Business, 27, 215-228.
Nielsen, M. (1998). Dänemark. In U. A. Simonis, H. Letzing & M. Schneider (Eds.), Weißbierlust (pp. 142). Verlag Letzing.
Nielsen, M. (1998). Hoffmanns kumulative tekstanalyse. Nyhedsbrev : netværk LSP SSP, 13, 148-166.
Nielsen, M. (1997). Genre Analysis - Step by Step. HERMES - Journal of Language and Communication in Business, 19, 207-213.