My research is situated within strategic internal communication, with a particular focus on the interplay between management and employees and the sensemaking processes that unfold within organizations.
A central question in my research is how organizational meaning is created, negotiated and, at times, challenged through the interaction between management's strategic communication and employees' own interpretations, experiences and perspectives. I am particularly interested in how organizations communicate strategies, values and identity internally, and how employees interpret and respond to these communication initiatives. A key area of interest is the relationship between managerial intentions and employee sensemaking, including the opportunities and tensions that arise from this interplay.
Another central area of my research concerns the role of employees in organizations. I examine how employees make their voices heard, participate in communication processes and contribute to the construction of organizational meaning. I am also interested in employee sensemaking in the context of organizational change, particularly how employees make sense of their working lives and the development of their organizations.
Across my research projects, I aim to contribute to a more nuanced understanding of strategic internal communication as a relational and dynamic process in which organizational meaning is not simply transmitted but continuously created and negotiated between management and employees.
I have published in international academic journals, including International Journal of Strategic Communication, Corporate Communications: An International Journal, Journal of Communication Management, Journal of Organizational Change Management and Qualitative Research in Organizations and Management: An International Journal.
