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Eva Pina Myrczik

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Postdoc

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Eva Pina Myrczik

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I am currently a postdoctoral researcher in the project "Gender as Cultural Heritage" with Lise Skytte Jakobsen and Hans Dam Christensen, where I conduct an analysis of the gender representation on Danish museums' websites, based on webscraping. 

Overall, my research is situated at the intersection of digital and culture, with a focus on how digital technologies and culture are adapted, experienced, and navigated in everyday life. I analyse these processes from both user and institutional perspectives across cultural contexts–from museums to culture understood as a way of life. 

I employ qualitative creative, as well as digital methods often combined in mixed-method designs—of media use, institutional practices, and everyday cultural engagements, conducted independently and in collaborative research environments. Across these studies, I advance empirically grounded analyses rooted in media and communication studies that address research questions concerning current socio-political issues such as commodification, digitalisation, AI, disconnection, and intersectional gender aspects. My work contributes to the fields of media studies, digital culture, cultural policy research, and museum studies.

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