International Business Communication in German

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About International Business Communication in German

The focus area of this degree programme is communication in businesses and organisations which have relations with German-speaking countries, or which use German as their working language. The profile courses deal with translation, interpreting and the production of texts in a range of genres and text types of business communication such as websites, press releases, technical and legal descriptions and emails. In addition, students naturally learn about the context in which such texts are produced – context being important for the design and use of these texts. In this connection, the teaching covers social conditions in German-speaking areas and markets, including market analysis, segmenting and positioning, corporate organisation and public relations.

Research Environment

The teaching in the focus area of the programme is based on the research into international business communication that is carried out at the department. This research revolves around the communicative issues connected to various forms of business communication both in general and in language-specific areas. This includes communicative issues within international and intercultural market communication, lexicography, translation, interpreting and the production of texts in academic and knowledge-related communicative contexts.

The research in market communication focuses on the communicative performance of activities by companies and organisations seen from a cultural viewpoint. The research in lexicography deals with lexicographical tools and user-friendly access to information. The research in translation, interpreting and the production of communicative texts includes texts on company websites, legal, technical and financial texts, translation processes, the use of CAT tools and issues within the sociology of translation. Another area of focus concerns the creation and communication of academic knowledge in the relevant writing and translation processes of students.

Recent Publications

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Engberg, J., Fage-Butler, A. & Kastberg, P. (2023). Introduction. In J. Engberg, A. Fage-Butler & P. Kastberg (Eds.), Perspectives on Knowledge Communication: Concepts and Settings (pp. 1-16). Routledge.

Engberg, J. (2023). Review of Walton, Macagno & Sartor (2019): Statutory Interpretation. Pragmatics and Argumentation. Pragmatics and Society, 1-5. https://doi.org/10.1075/ps.00073.eng

Engberg, J. (2024). Introduction. In J. Engberg (Ed.), Between Text, Meaning and Legal Languages: Linguistic Approaches to Legal Interpretation (pp. 1-6). https://doi.org/10.1515/9783110799651-001

Engberg, J. (2024). Wie man Fach-Kontext beim Übersetzen einbezieht – und was es für ihre Überprüfung braucht. In S. Kvam, K. Solfjeld & J. Schopp (Eds.), Translation im Kontext (pp. 245-264). Frank & Timme.

Engberg, J. (2024). Why languages (as input for knowledge construction) are central objects in comparative law. In J. Husa (Ed.), A Research Agenda for Comparative Law (pp. 157-176). Edward Elgar Publishing. https://doi.org/10.4337/9781035317509.00013

Engberg, J. (2024). Students in the Third Space: Constructions of knowledge of foreign law in legal translations between German and Danish. Comparative Legilinguistics, 60, 265-293. https://doi.org/10.14746/cl.2024.60.1

Engberg, J. (2025). Specialized Communication and Cognition. In T. Roelcke, R. Breeze & J. Engberg (Eds.), Specialized Communication (pp. 67-86). De Gruyter. https://doi.org/10.1515/9783110672633-004

Engberg, J. & Guillén Nieto, V. (2025). Language and Law. In H. Nesi (Ed.), International Encyclopedia of Language and Linguistics, 3rd Edition Elsevier. https://doi.org/10.1016/B978-0-323-95504-1.00280-5

Engberg, J., Fage-Butler, A. & Kastberg, P. (2023). Introduction. In Perspectives on Knowledge Communication: Concepts and Settings (pp. 1-16). Taylor and Francis Group. https://doi.org/10.4324/9781003285120-1

Engberg, J. (2025). Vermittlung von Wissen oder Popularisierung von Einsichten: Erklärungstiefe in Beispielen von Online-Gesundheitskommunikation. In T. Johnen, T. Rink-Neave & E. Wetzel (Eds.), Theoretische und praktische Zugänge zur Wissenschafts- und Fachkommunikation und innovative Ansätze zur Fremdsprachendidaktik: Festschrift für Ines-Andrea Busch-Lauer zum 65. Geburtstag (pp. 250-269). Westsächsische Hochschule Zwickau. https://www.fh-zwickau.de/index.php?id=6365

Engberg, J. (2025). LEGISLEULAB der Europäischen Rechtslinguistik / LEGISLEULAB for the European Legal Linguistics 2020-2023: edited by Isolde Burr / Ruben Dillmann / Ellen Heinemann / Johanna Mattissen, Köln 2021-24: Hausdruckerei der Universität zu Köln(= Kölner Publikationsreihe Europäische Rechtslinguistik, 1-4). Comparative Law and Language, 4(1), 98-100. https://teseo.unitn.it/cll/article/view/3548/3896

Engberg, J. & Maier, C. D. (2025). Understanding multimodal science slam performances: How expert knowledge is built and transferred through digital ludic recontextualization. Discourse, Context and Media, 66, Article 100918. https://doi.org/10.1016/j.dcm.2025.100918

Engberg, J. & Nardi, A. (2025). Erneuerung der bewährten Tradition: Deutsche unkonventionelle Audioguides und Möglichkeiten ihrer didaktischen Verwendung. Scripta Manent, 20(1), 46-71. https://doi.org/10.4312/sm.20.1.46-71

Engberg, J. (2025). Dire la Giustizia: lingue, culture e traduzioni del diritto - a conference held at University of Milan November 19, 2025. Comparative Law and Language, 4(2), 79-82. https://doi.org/10.15168/cll.v4i2.3852

Engberg, J. (2026). Über Schriftform und Wortwahl und deren jeweilige Bedeutung für die Konstruktion von Wissen, insbesondere bei den Bürger:innen. In A. Viljanmaa & M. Kivilehto (Eds.), Typographie, Translation und vieles mehr: Festschrift zum 80. Geburtstag von Jürgen F. Schopp (pp. 84-99). University of Tampere.

Ditlevsen, M. G. & Kastberg, P. (2018). A critical examination of Onboarding theory and practice: contesting the resilient notion of “people processing”. 137-141. Abstract from ABC Regional Conference 2018, Alcalá de Hénares, Spain.

Ditlevsen, M. G. (2018). Exploring the notion of transparency in corporate governance codes from a communicative perspective. Abstract from 5th Nordic Interdisciplinary Conference on Discourse and Interaction, Aarhus, Denmark.

Ditlevsen, M. G. (2019). Transparency: Communication-related qualities of corporate governance codes. Paper presented at NFF 2019 - 25th Nordic Academy of Management Conference, Vaasa, Finland.

Ditlevsen, M. G. & Johansen, T. S. (2019). Communication management under the spotlight: A literature review. Communication & Language at Work - CLAW, 6(2), 1-14. https://tidsskrift.dk/claw/article/download/116131/164303/

Ditlevsen, M. G. (2020). Reception og måling af intern kommunikation. In H. Kryger Aggerholm, B. Asmuss, M. G. Ditlevsen, F. Frandsen, W. Johansen, P. Kastberg, A. E. Nielsen & C. Thomsen (Eds.), Intern kommunikation under forandring (2 ed., pp. 113-141). Samfundslitteratur.

Ditlevsen, M. G. (2020). Årsrapporten: i spændingsfeltet mellem det interne og det eksterne. In H. Kryger Aggerholm, B. Asmuss, M. G. Ditlevsen, F. Frandsen, W. Johansen, P. Kastberg, A. E. Nielsen & C. Thomsen (Eds.), Intern kommunikation under forandring (2 ed., pp. 227-254). Samfundslitteratur.

Ditlevsen, M. G. & Kastberg, P. (2020). Corporate Videos from a Corporate Identity Perspective. In S. Wahl, E. Ronneberger-Sibold & K. Luttermann (Eds.), Werbung für alle Sinne: Multimodale Kommunikationsstrategien (pp. 195-215). Springer VS. https://doi.org/10.1007/978-3-658-25129-1

Ditlevsen, M. G. (2021). Equity Story: Narrative in der Kapitalmarktkommunikation. In C. P. Hoffmann, D. Schiereck & A. Zerfass (Eds.), Handbuch Investor Relations und Finanzkommunikation Springer. https://doi.org/10.1007/978-3-658-23389-1_9-1

Ditlevsen, M. G. & Pedersen, A. G. J. (2021). "The people formerly known as the Audience": Zu Möglichkeiten und Grenzen der Partizipation in der Investor Relations-Kommunikation. Abstract from EUKO: 21st International and Interdisciplinary Conference of the Research Network "European Culture in Corporate and Business Communication" - " Europäische Kulturen in der Wirtschaftskommunikation" (EUKO), Åbo / Turku, Finland.

Ditlevsen, M. G. & Kastberg, P. (2022). Trivialisierte, kommunikative Barrieren der Diversität und Inklusion am Arbeitsplatz. Abstract from EUKO 2022 - Diversity in der Wirtschaftskommunikation, Hamborg, Germany.

Ditlevsen, M. G. & Johansen, T. S. (2022). Impacting society through sustainable communication: ethics, critique and new directions. Abstract from ECREA, Aarhus, Denmark.

Ditlevsen, M. G. (2022). On current research rationales of Investor Relations communication research – with a view to enhancing sustainable Investor Relations communication. Abstract from ECREA, Aarhus, Denmark.

Ditlevsen, M. G., Nielsen, M. & Pedersen, A. G. J. (2023). Werbung und PR im digitalen Zeitalter: gesellschaftliche Entwicklungen, kommunikative Implikationen, theoretische und eimpirische Forschungsansätze. In M. Nielsen, M. Grove Ditlevsen & A. G. Julius Pedersen (Eds.), Werbung und PR im digitalen Zeitalter: Grenzen, Übergänge und neue Formate (pp. 3-26). Springer. https://doi.org/10.1007/978-3-658-38937-6_1

Ditlevsen, M. G. & Pedersen, A. G. J. (2023). Zur Partizipation in der Investor Relations-Kommunikation: Perspektiven aus Theorie und Praxis. In C. Schmidt, S. Heinemann, V. M. Banholzer, M. Nielsen & F. U. Siems (Eds.), Soziale Themen in Unternehmens- und Wirtschaftskommunikation: Social Issues in Corporate and Business Communication (pp. 147-171). Springer VS. https://doi.org/10.1007/978-3-658-40705-6_7

Ditlevsen, M. G. & Kastberg, P. (2024). Trivialisierte, kommunikative Barrieren der Diversität und Inklusion am Arbeitsplatz. In M. Stumpf (Ed.), Diversity in der Wirtschaftskommunikation (pp. 149-170). Springer VS. https://doi.org/10.1007/978-3-658-43199-0_6

Ditlevsen, M. G. & Kastberg, P. (2024). Ein Plädoyer für eine neue Trias der Professionskommunikation: Kommunikation, Organisation, Management. In K. Luttermann & A. Busch (Eds.), Professionskommunikation (pp. 79-98). Universitätsverlag Hildesheim. https://doi.org/10.18442/fsk-5

Ditlevsen, M. G. (2024). Zur kommunikativen Darstellung von Zukünften in Investor Relations-Kommunikation. In V. M. Banholzer, A. Wintermayr & E. Seiler (Eds.), Fortschritt, Innovation, Vision – Szenarien, Bilder, Metaphern und sprachliche Konzepte von Zukunft in der Wirtschaftskommunikation. Eine interdisziplinäre Betrachtung.: Proceedings der Jahrestagung 2024 der EUKO (pp. 41-43). Technische Hochschule Nürnberg.

Ditlevsen, M. G. & Johansen, T. S. (2024). Editorial: special issue on sustainable communication. Communication & Language at Work - CLAW, 10(1), 1-3. https://tidsskrift.dk/claw/article/view/152407/195016

Ditlevsen, M. G. & Johansen, T. S. (2024). Conceptualising sustainable communication at the intersection of ethics, reflexivity and critique. Communication & Language at Work - CLAW, 10(1), 4-23. https://tidsskrift.dk/claw/article/view/152409/195017

Ditlevsen, M. G. & Kastberg, P. (2024). Researching sustainable communication. Constructively critiquing Human Resource Management communication practices. Communication & Language at Work - CLAW, 10(1), 60-70. https://tidsskrift.dk/claw/article/view/152413/195021

Ditlevsen, M. G. & Nielsen, M. (2024). Zur Erzählung über den DFB und seine Nachhaltigkeitsstrategie. Linguistica, 64(1), 161-180. https://doi.org/10.4312/linguistica.64.1.161-180

Ditlevsen, M. G. & Nielsen, M. (2025). Nachhaltigkeitskommunikation in Sportorganisationen: Inhaltliche Schwerpunktsetzungen deutscher Sportverbände. In H. Acke & N. Vujčič (Eds.), Sprache, Kultur, Kommunikation: Festschrift für Christopher M. Schmidt zum 65. Geburtstag (pp. 79-105). Peter Lang. https://doi.org/10.3726/b22344

Dettbarn, C., Kilian, J. & Hallsteinsdóttir, E. (2023). Europe in our minds: Identifying knowledge models by using cocept maps. In K. Gorbahn, E. Hallsteindottir & J. Engberg (Eds.), Exploring Interconnectedness: Constructions of European and National Identities in Educational Media (pp. 245-298). Springer. https://doi.org/10.1007/978-3-031-13960-4_9

Cleary, Y., Engberg, J., Karreman, J., Meex, B., Closs, S., Drazek, Z., Ghenghea, V., Minacori, P., Müller, J. & Straub, D. (2017). TecCOMFrame: Building bridges between technical communication and translation studies through a prototype specialisation curriculum. Lebende Sprachen, 62(2), 313-332. https://doi.org/10.1515/les-2017-0025

Cleary, Y., Karreman, J., Closs, S., Drazek, Z., Engberg, J., Ghenghea, V., Meex, B., Minacori, P., Müller, J. & Straub, D. (2017). TecCOMFrame: A competence framework for technical communication. In 2017 IEEE International Professional Communication Conference (ProComm 2017) : Proceedings (pp. 46-51). Article 8013937 IEEE Press. https://doi.org/10.1109/IPCC.2017.8013937

Christensen, T. P. & Schjoldager, A. (2019). Technical documentation and (technical) translation: a case study of work practices and concepts. In H. E. Jüngst, L. Link, K. Schubert & C. Zehrer (Eds.), Challenging Boundaries: New Approaches to Specialized Communication (pp. 17-37). Frank & Timme.

Christensen, T. P., Martinsen, B., Pedersen, B. H., Jensen, B. B. & Bisgaard, O. (2019). Der skal tænkes nyt på tolkeområdet – rets- og patientsikkerheden er i spil. Morgensavisen Jyllands-Posten. https://jyllands-posten.dk/debat/breve/ECE11732347/der-skal-taenkes-nyt-paa-tolkeomraadet-rets-og-patientsikkerheden-er-i-spil/

Christensen, T. P., Bundgaard, K., Schjoldager, A. & Jensen, H. D. (2022). What motor vehicles and translation machines have in common - a first step towards a translation automation taxonomy. Perspectives - Studies in Translation Theory and Practice, 30(1), 19-38. https://doi.org/10.1080/0907676X.2021.1900307

Christensen, T. P. & Bundgaard, K. (2021). Du gør det også, ikke? Bruger Google Translate. Men burde du? Kommagasinet. https://kommagasinet.dk/du-goer-det-ogsaa-ikke-bruger-google-translate-men-burde-du/

Christensen, T. P. & Bundgaard, K. (2021). Hvad har automatisk oversættelse og selvkørende biler tilfælles? Kommagasinet. https://kommagasinet.dk/hvad-har-automatisk-oversaettelse-og-selvkoerende-biler-tilfaelles/

Christensen, T. P. & Bundgaard, K. (2021). Vær smartere end dine elever. Bed dem bruge Google Translate. WissensWert, 45, 16-21.

Christensen, T. P., Schjoldager, A., Bundgaard, K. & Jensen, H. D. (2023). Translation memory systems. In Encyclopedia of Translation and Interpreting: https://www.aieti.eu/en/encyclopaedia/home/ https://www.aieti.eu/enti/memories_ENG/

Christensen, T. P., Bundgaard, K., Schjoldager, A. & Jensen, H. D. (2023). Memorias de traducción. In Encyclopedia of Translation and Interpreting https://www.aieti.eu/en/encyclopaedia/home/

Christensen, T. P., Bundgaard, K., Schjoldager, A. & Jensen, H. D. (2023). Oversættelseshukommelser. In Encyclopedia of Translation and Interpreting https://www.aieti.eu/en/encyclopaedia/home/

Christensen, T. P., Bundgaard, K., Jensen, H. D. & Flanagan, M. (2024). Forskningsrapport: Danske translatørers brug af og erfaringer med oversættelsesteknologi.

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