My research is driven by three interconnected interests:
The role of digital media in family life and parenting: I am intrigued by how digital media play into family life and parenting. This encompasses how they are used, experienced, negotiated, and integrated into everyday family life, as well as the interrelations between changes in media communication and the social and cultural transformations of family life and parenting. I particularly focus on the phenomenon of "sharenting," where parents share content about their children on social media, and what characterizes this practice. My research aims to understand the broader cultural implications of sharenting and the role it plays in relationships and identity formation within and across generations.
Explorations of new media phenomena and practices in the digital era: I am interested in new phenomena and content types on digital platforms and the relationship between change and continuity in media usage, media texts, and communicative practices. This involves examining how core concepts and established research approaches within media studies can contribute to investigations and understandings of the digital environment. I am particularly intrigued by the opportunities and challenges associated with media text analysis and audience research in light of the proliferation of multimodal, networked, and cross-media communication, datafication, as well as user- and AI-generated content.
Mediatization illuminated through a life transition perspective: I have developed a life transition perspective as a new approach to mediatization research, focusing on how media become integrated into and what significance they hold during major life transitions. I am further developing this perspective theoretically, methodologically, and empirically to explore its applicability and contributions to the understanding of mediatization. This perspective enables in-depth analysis of lived experiences with media-related changes in culture and everyday life and promotes the integration of audience research and mediatization research.
