Expertise in written, digital communication with a focus on health, e.g. through a project on the interaction in e-mail consultations between patient and general practitioner. A special interest in what is communicated when new genres and media are introduced in a social (health) context, as well as how the communication partners use different linguistic means. Experience with research projects in collaboration with practice fields with the aim of understanding and improving practice.
Research Program Director for Communication in International Business and the Professions and Center Director for the Center for Health Communication (CHEC). Editor-in-chief for the journal Qualitative Health Communication (QHC).