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Poetics of Videographic Criticism

Videographic Criticism

"Videos that serve an analytic or critical purpose, exploring and presenting ideas about films and moving images via sounds and images themselves." (Jason Mittell)

Poetics

"The creative principles informing any literary, social or cultural construction, or the theoretical study of these; a theory of form." (OED)


Project description

The practice of videographic criticism has grown exponentially in recent years, generating dedicated journals, lively events and debates, and an ever-increasing quantity and variety of videographic work. Now is the moment to reflect on and to clarify the characteristics and potential of the medium, and so this videographic book project is designed to set out, and to exemplify, a poetics of videographic criticism: the principles that underpin its procedures and that should guide its development.

The planned book is divided into four sections, dubbed ‘Sorties’, thematic/argumentative excursions that combine audiovisual and textual material in dynamic relation in order to elucidate videographic criticism in terms of the four concerns — poetics, epistemics, politics, and address — present throughout. The book will contain about 100 minutes of video and 30,000 words of prose. The prose sections will take the form of: (1) short passages that accompany a given video or batch of videos, similar in function to the creator statements found in [in]Transition; (2) entries on key topics, similar in form, though more ironic, provocative or playful in tone, to entries found in a companion or encyclopaedia. The latter will dialogue, contextualize, or resonate with, rather than explain or interpret, the video material.

An early version of the project ethos is set out in this article. 

Here is a draft version of the First Sortie video, an overture to the project as a whole. 

Project Aims

  1. POETICS: To set out a poetics of videographic criticism. Drawing on the existing body of scholarship about videographic criticism in both prose and videographic form, the project will set out the principles of the medium. What can research and scholarship in videographic form achieve that other media and methods of analysis cannot? What are the implications for knowledge, and for the communication, circulation or expenditure of knowledge, of the different modes in which videographic criticism is performed and find form?
  2. EPISTEMICS: To explore videographic criticism as a distributed mode of knowing. Constraint-based or ‘parametric’ approaches redistribute critical agency across scholar, software, media object and procedure, allowing audiovisual phenomena to be apprehended in novel ways. How are activities of knowing distributed beyond the individual scholar? How can videographic criticism challenge inherited assumptions about who or what counts as a knowing subject?
  3. POLITICS: To understand the political consequences of videographic poetics. The politics of videographic criticism lie not only in the themes it addresses, but in its procedures of selection, manipulation and address. How do cyborg practices of intimacy and constraint participate in the production of visibility, audibility, and value? How might videographic criticism illuminate or unsettle dominant regimes of representation, including those that determine whose voices and bodies are made to count?
  4. ADDRESS: To cultivate videographic criticism as a mode of scholarly encounter. Videographic criticism stages encounters between makers, media objects and phenomena, and viewers. The video essay emerges not simply as a vehicle for argument but as a venue of encounter, and as an event that invites response, contestation and exchange. What kinds of scholarly constituencies and publics are enabled through videographic criticism? How can videographic criticism address viewers as active participants in the making, contestation, or dissipation of knowledge?

Filmmaking Research, Academic Film and Videographic Criticism

This project is associated with the new research unit Filmmaking Research, Academic Film and Videographic Criticism, part of the Cultural Transformations research programme in the School of Culture and Communication.

Contact

Alan O'Leary

Associate Professor