Aarhus Universitets segl

Women in a Digitized Sports Culture

Nordic Network financed by NOS-SH 2022-2023

This interdisciplinary research network explores gendered aspects of the ongoing digitization across three groups of women in sport: coaches/referees, athletes and journalists. Media and communication technologies have recurrently been involved in the institutional shaping of sport, and sports journalists are considered important institutional agents in sport. The gender bias in sport has been underpinned by media whose regular coverage has largely focused on male sports and been informed by male media professionals. As media coverage establishes the ground for enhancing revenues substantially (sponsorships and rights), the scant, irregular attention from especially mass media has had immense consequences for women in sports, who have had limited access to resources and processes of professionalization.

                    Digital technologies, sport, media sport and journalism are all fields characterized by masculine hegemony. Therefore we ask in which ways increased use of digital media and communication technologies and a growth in specialized use of digitally created and communicated data sets are experienced as a new structural condition shaping women’s inclusion/exclusion and practices in relation to sport in profound ways? How does it intersect with existing patterns of inequality across the three groups? And to what extent and how are policy shaping organizations related to women’s professional activities reflecting on and taking action on digitization as a new structuring force shaping women’s opportunities in their field?

In three explorative workshops each group of women in sport is explored through knowledge exchange between media and sport scholars, between academic experts and representatives from media and sports organizations and by collaborative analysis of empirical data

Network management:

  • Kirsten Frandsen, Professor media studies, Department of Media and Journalism Studies, Aarhus University (PI)
  • Anne Tjønndal, Associate Professor, Head of Department Leadership and Innovation, Faculty of Social Sciences, Nord University, Norway
  • Riikka-Maria Turtiainen, Lecturer, Digital Culture, Cultural Production and Landscape Studies, University of Turku, Finland

Participants 

  • Daniel Alsarve, post doc, School of Health Sciences, Örebro University, Sweden
  • Egil Trasti Rogstad, Assistant Professor, Department Leadership and Innovation, Faculty of Social Sciences, Nord University, Norway
  • Heidi Helkiö-Mäkelä, PhD fellow, Digital Culture, Cultural Production and Landscape Studies, University of Turku, Finland
  • Jorid Hovden, professor emerita, Norwegian University of Science and Technology, Norway
  • Lucy Pigott, post doc, Department of Sociology and Political Science, Norwegian University of Science and Technology, Norway
  • Marit S. Nybelius, Senior Lecturer, Sport and Fitness Sciences/Health Sciences, Dalarne University, Sweden
  • Mogens Olesen, associate professor, Department of Nordic Studies and Linguistics, University of Copenhagen
  • Sigbjørn Børreson Skirbek, scientific assistant, Department Leadership and Innovation, Faculty of Social Sciences Nord University, Norway
  • Stian Røsten, research assistant, Department Leadership and Innovation, Faculty of Social Sciences Nord University, Norway 
  • Veera Ehrlén, post doc, Department of Language and Communication Studies, University of Jyväskylä, Finland
  • Verena Lennais, assistant professor, Department of  Health Science and Technology, Aalborg University, Denmark