By Dr Taylor Annabell, Postdoctoral Researcher, Utrecht University

Assessment Committee

• Associate professor, Peter Danholt, Department of Digital Design and Information Studies, Aarhus University, Denmark (chair)
• Associate professor, Airi Lampinen, Human-Computer Interaction, Department of Computer and Systems…

In this talk we will use semiotics to decode the visual identities, language, and user experience (UX) of AI platforms such as ChatGPT and Google Gemini. By applying semiotic techniques, we can uncover the cultural themes and meanings embedded in…