Publications - Cultural Research Unit

News in der digitalen Verbandskommunikation

Nielsen, M. — Sun, 01 Jan 2023 09:20:13 +0100

Werbung und PR im digitalen Zeitalter

Sun, 01 Jan 2023 09:20:14 +0100

Kulturspezifik vs. Internationalisierung von Werberhetorik

Nielsen, M. — Sun, 01 Jan 2023 09:20:14 +0100

Werbung und PR im digitalen Zeitalter

Ditlevsen, M. G., Nielsen, M., Pedersen, A. G. J. — Sun, 01 Jan 2023 09:20:14 +0100

"The room was quite small by American standards"

Nielsen, M., Zethsen, K. K. — Sat, 01 Jan 2022 09:20:14 +0100

Knowledge Asymmetry, and Corvus Corax in Greenland/Denmark

Jacobsen, U. C. — Sun, 01 Jan 2023 09:20:14 +0100

Navnesponsoring af stadions

Nielsen, M. — Fri, 01 Jan 2021 09:20:14 +0100

The Danish Way

Nielsen, M. — Fri, 01 Jan 2021 09:20:14 +0100

Global Audiences of Danish TV Drama

Tue, 01 Dec 2020 09:20:14 +0100

Augmenting proximities theory

Jensen, P. M., Jacobsen, U. C. — Mon, 23 Sep 2019 09:20:14 +0200

This chapter aims to elaborate on and develop well-established theories of proximities that are conventionally used to account for the distribution and reception of audio-visual content produced in one national or cultural context to another. Taking its point of departure in the work of Joseph Straubhaar (2007) and other scholars who have enhanced theories of proximities in relation to the transnational flows and reception of audiovisual content, this chapter considers the significant stimuli of three other types of proximities – emotional, cosmopolitan and grapevine proximities – that have influenced the transnational travel of Danish television drama series.

Unfolding the global travel of Danish television drama series

Jacobsen, U. C., Jensen, P. M. — Tue, 10 Mar 2020 09:20:14 +0100

The Global Audiences of Danish Television Drama

Wed, 01 Jan 2020 09:20:14 +0100

Following the surprising and unprecedented international export of Danish television drama in the early 2010s, this anthology explores the reception of these series among global audiences by tracing the travel of the series in seven different countries: Australia, Brazil, Denmark, Germany, Japan, Turkey, and United Kingdom. Each contribution differs in terms of its theoretical and methodological position that reflects the diverse backgrounds of the researchers and the types of data collected. As a whole, the anthology provides insights on doing global audience research in an age of multi-platform and multidirectional media flows, as well as on the complex nature of contemporary audiences located in different parts of the world. The anthology offers a timely addition to research on Danish television drama, the international circulation of audio-visual content produced in non-Anglophone contexts, and to the phenomenon of Nordic noir for both students and scholars.

Translating Cultural Translations

Schjoldager, A., Jacobsen, U. C. — Wed, 08 May 2019 09:20:14 +0200

Museums are prime sites of cultural translations because they transform the voices of individual artists or juxtapose and assemble diverse artefacts, images and sound, narrating specific stories, people or ideas in a public space. Our inquiry focuses on curatorial texts drawn from two museum exhibitions in Aarhus as well as interviews with their creators and translators: Excavating Contemporary Archaeology at the contemporary international art centre Kunsthal Aarhus and the themed exhibition Frihedens Værksted that celebrates Troels Kløvedal, a well-known Danish sailor and explorer, at the Aarhus Natural History Museum. Viewing the translations as artefacts themselves, our paper explores the translations of curatorial texts that elaborate, enhance and explain the exhibitions. While both museums use Danish to communicate with local visitors, they communicate with international visitors in English – a language whose international status gives it unquestioned legitimacy at the sites. Questioning the legitimacy of International English, our paper considers the interface between the use of English and the processes of translation in the curatorial texts. We provide preliminary analyses of specific translation practices and the ideological landscapes that lie behind these; and we end with a comment on the extensive heterogeneity of International English and its relations with the genre of curatorial texts.

A cosmopolitan tribe of viewers

Jacobsen, U. C. — Wed, 01 Jan 2020 09:20:14 +0100

Interdisciplinary: To Be or Not to Be?

Hejná, M., Borkfelt, S., Eaton, M., et al. — Tue, 01 Jan 2019 09:20:14 +0100

Mehrebenen-Storytelling in der Werbung

Nielsen, M. — Tue, 01 Jan 2019 09:20:14 +0100

"Morgen ist auch noch ein Tag …"

Pedersen, A. G., Nielsen, M. — Tue, 01 Jan 2019 09:20:14 +0100

Brazilian Encounters

Jacobsen, U. C., Meleiro, A. — Wed, 01 Jan 2020 09:20:14 +0100

Augmenting proximities theory

Jensen, P. M., Jacobsen, U. C. — Wed, 01 Jan 2020 09:20:14 +0100

Taking its point of departure in existing theories of proximities in relation to the transnational flows and reception of audiovisual content, this chapter show how three other types of proximities have influenced the acquisition and reception of Danish television drama in eight territories around the world: Emotional proximities connect individuals at the level of perceived universal affect that transcend cultural differences; cosmopolitan proximities connect individuals with ‘distant others’ through perceptions of stylistic and ethical-political sameness; and grapevine proximities connect individuals in meshes of media industry and personal networks through practices of viva voce “word-of-mouth”. The three all point to the complexity of current perceptions of proximity in transnational audiences and the transnational television industry and, hence, question the assumptions of homophily underlining existing theories of cultural and geo-linguistic proximities.

Das digitale Stammtischgespräch

Nielsen, M. — Tue, 01 Jan 2019 09:20:14 +0100

Language Encounters in Aarhus 2017

Jacobsen, U. C. — Mon, 01 Jan 2018 09:20:14 +0100

Heterostereotype des Deutschen in der dänischen Werbung und in Namen dänischer Unternehmen

Nielsen, M. — Tue, 01 Jan 2019 09:20:14 +0100

Handwerkliche Braukunst und innovative Technologie

Nielsen, M. — Mon, 01 Jan 2018 09:20:14 +0100

Languaging in art and cultural management

Jacobsen, U. C. — Fri, 01 Jun 2018 09:20:14 +0200

The appropriation of Danish TV drama by cultural intermediaries in Brazil

Jacobsen, U. C. — Fri, 20 Apr 2018 09:20:14 +0200

Danish TV drama

Jensen, P. M., Jacobsen, U. C. — Sun, 01 Jan 2017 09:20:14 +0100

Following a recent and entirely unprecedented boom in global exports, Danish TV drama series have become the ‘darling’ of the international television industry and enjoyed widespread acclaim from international critics and audiences alike. This international success, however, is not just unprecedented. It is also interesting from an academic point of view as it challenges existing and long-held theories on global media geography, import/export of audiovisual content, transnational media reception and the importance of transnational television viewing. According to these theories, non-Anglophone audiovisual content rarely exports outside its geo-linguistic region, which in Denmark’s case would be the Nordic region, and Denmark should therefore remain an entirely insignificant player in the worldwide exchange of audiovisual content, and Danish television series’ global popularity and impact therefore calls for alternative explanations.
This special issue wants to investigate the Danish television drama as an empirical object of analysis because its rise to international fame can shed light on recent changes and developments within the international television landscape and industry and within the relations between different stakeholders such as producers, broadcasters, sellers, buyers, audiences, journalists, critics and fans.

The 'three-leaf clover'

Jensen, P. M., Jacobsen, U. C. — Sun, 01 Jan 2017 09:20:14 +0100

As the global distribution, broadcast and viewing of Danish TV drama in different parts of the world involves the engagement of heterogeneous players involved in complex interrelationships, this article discusses the methodological lens of the ‘three-leaf clover’ to capture the complexity of these interrelationships. The article explains how the three-leaf clover model helps in embracing transnational interconnectivities, presents its opportunities and challenges and tests the capacity of the model by discussing the differing historical trajectories of how the series travelled into the world, the varying intensities of interest in the series and the permeability of the audience groupings.

Vorwort

Nielsen, M. — Sun, 01 Jan 2017 09:20:14 +0100

"Getting Social with Recruitment"

Aggerholm, H. K., Andersen, S. E. — Sun, 01 Jan 2017 09:20:14 +0100

Die Stellenanzeige als Instrument des Employer Branding in Europa

Nielsen, M., Luttermann, K., Lévy-Tödter, M. — Sun, 01 Jan 2017 09:20:14 +0100

Stellenanzeigen als Instrument des Employer Branding in Europa

Sun, 01 Jan 2017 09:20:14 +0100

English in the European Union after Brexit

Jacobsen, U. C. — Sun, 01 Jan 2017 09:20:14 +0100

Die heile Welt in der Werbung

Nielsen, M. — Fri, 01 Jan 2016 09:20:14 +0100

Fachspezifische Stereotype der Werbewirtschaft bei der Kampagnenadaption im dänisch-deutschen Kontext

Nielsen, M. — Fri, 01 Jan 2016 09:20:14 +0100

Unternehmenskommunikation und Corporate Communication

Nielsen, M. — Fri, 01 Jan 2016 09:20:14 +0100

Deutschsprachige Webkommunikation dänischer kleiner und mittlerer Unternehmen

Nielsen, M. — Thu, 01 Jan 2015 09:20:14 +0100

Social Responsibility as The Stranger: A case study of MIPCOM 2015

Jacobsen, U. C. — Fri, 01 Jan 2016 09:20:14 +0100

Does subtitled television drama brand the nation?

Jacobsen, U. C. — Mon, 01 Jan 2018 09:20:14 +0100

This article explores the relationships between nation branding, authenticity, language and their ideologies by considering two themes. First, how language ideologies and language practices texture the transnational production, distribution and viewing of subtitled television drama. Second, the extent and ways by which subtitled television dramas, in languages other than English, brand the nation to which they are associated. Using the context of increasing exports of Danish television drama to other nations, the article draws its empirical material from fieldwork interactions with industry professionals and viewers in Japan to consider both themes. The article proposes that there are different intensities by which Danish television dramas brand Denmark and the Nordic region; it discusses the implications of the use of English, and how branding the nation involves processes that are intrinsically fragile and require symbiotic relations with other languages and other nations to be successful. This article forms part of the Theorizing Media in Nation Branding Special Issue.

Book review "Handbuch Unternehmenskommunikation. Strategie – Management – Wertschöpfung"

Pollach, I., Nielsen, M. — Fri, 01 Jan 2016 09:20:14 +0100

Knowledge Asymmetries in Action

Jacobsen, U. C. — Wed, 01 Jan 2014 09:20:14 +0100

Swarms: Exploring novel qualities of public relations

Rittenhofer, I., Jacobsen, U. C. — Thu, 01 Jan 2015 09:20:14 +0100

Born European, born regional, or born global?

Jacobsen, U. C., Jensen, P. M. — Fri, 01 Jan 2016 09:20:14 +0100

This article converges insights from media geography, international business, marketing, linguistics and cognitive science in an exploratory discussion that examines the relationships between language convergence in the TV drama series The Team (2015) and the notion of Born European/Born Global products and companies. It presents the linguistic notion of 'code-switching' that occurs when multilingual speakers shift between languages and reflects this in the views of the scriptwriters and participants of two group interviews that differed in their sensitivities to multiple languages. By considering how people 'see' what they 'hear', the article considers how multilingual resources are used aesthetically, politically and strategically with business goals in sight. These views are further associated with conceptual developments in the notion of 'Born Global' that describes the characteristics and activities of companies that conduct international activities from their inception. The article uses these developments in thinking about the novel convergences present in international intrapreneurship, the labelling of phenomena as European/regional/global, and the identification of product attributes such as culture-specificity and domain-specificity to suggest that language convergence, and especially the presence of English, becomes an integral attribute of The Team Language convergence.

Aligning the notion of ‘public(s)’ for management communication in uncertain times

Jacobsen, U. C., Rittenhofer, I. — Thu, 01 Jan 2015 09:20:14 +0100

A three-tier, seven country audience study on the emergence of Denmark's transnational TV culture

Jacobsen, U. C., Jensen, P. M. — Sat, 01 Aug 2015 09:20:14 +0200

On the power of non-exhaustible consumption goods to impact uneven cosmopolitan relationships

Jacobsen, U. C. — Thu, 01 Jan 2015 09:20:14 +0100

Empirical references: Locating appropriate data to explain cosmopolitan impact

Jacobsen, U. C. — Thu, 01 Jan 2015 09:20:14 +0100

Cosmopolitan sensitivities, vulnerability and Global Englishes

Jacobsen, U. C. — Thu, 01 Jan 2015 09:20:14 +0100

Dogra, Nandita (2012). Representations of Global Poverty: Aid, Development and International NGOs. New York: I.B. Tauris

Jacobsen, U. C. — Fri, 01 Jan 2016 09:20:14 +0100

The in/vulnerabilities of English

Jacobsen, U. C. — Tue, 01 Jan 2013 09:20:14 +0100

Internationalisation and Inter-knowledge communication

Jacobsen, U. C., Engberg, J. — Sun, 01 Jan 2012 09:20:14 +0100