Abstract:

Through a case study of independent fashion lifestyle retailers, the PhD aim at understanding retail design in the digital era, the retail designers’ process and the customers’ experience and combine the two dominant perspectives of retail design – design and business. The project presents four sections through the digitized retail designers’ process in order to pursue this aim.

Friday 20 December 2019 at 10 AM

Signe Mørk Madsen, Architect MAA, will be defending her dissertation

Location: Aarhus University, The Small Auditorium, INCUBA Science Park, Building 5510, Room 104,

Aabogade 15, 8200 Aarhus N

Assessment committee:

 Katelijn Quartier, Assistant Professor, Faculty of Architecture and Arts, Hasselt University, Belgium

 Jonathan Deacon, Professor, Faculty of Business and Society, University of South Wales, UK

 Sophie Esmann Andersen, Associate Professor, Department of Management, School of Business and Social Sciences, Aarhus University (Chair)

Supervisor:

 Jacob Kjær Eskildsen, Professor, Head of Department of Management, School of Business and Social Sciences, Aarhus Uni-versity

Co-supervisor:

 Jesper Tække, Associate Professor, School of Communication and Culture – Media Studies, Aarhus University

Project advisor:

 Dr. Ann Petermans, Faculty of Architecture and Arts, Hasselt University, Belgium

The defence is public, and everybody is welcome; the defence, scheduled for a maximum of three hours, will be held in English.

The dissertation is available for reading on location at the Secretariat, School of Communication and Culture, Helsingforsgade 14, Building 5347, 020, 8200 Aarhus N